“Holidays when I was a child always meant the same thing – camping. We put our tent up everywhere, all around Sweden, Norway and Denmark, and I loved it. Eventually it created a need in me that I constantly carry with me: I must spend time outside, every day.”



“It doesn’t have to be a grand experience. I really love mountain hiking, but most of the time I’ll go with whatever nature that’s close at hand. The forests of Mälardalen where I live is perfectly fine for everyday adventures. This summer I will be hiking on different islands in the Stockholm archipelago. It’s amazing the way nature forces you to be in the here and now. How all your senses get filled up with impressions, genuine and real. How you become present, fully and completely. So put your phone away, close your computer and step outside. Nature will take care of the rest.”

@OUTDOOR_WILDA


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OUR STORY


We were born on the Swedish west coast, where the ever-changing weather of the Kattegat is a constant presence. For more than twenty years, the wind, the sea, and the shifting seasons have remained our source of inspiration in the creation of our knitwear. Knitting is more than a tradition to us - it is our craft and our passion. We don’t chase trends. Instead, we believe in a future built on slow, thoughtful fashion. Our ambition is to create garments that are truly valued and worn for decades. All our garments are produced in Europe and are available across 13 markets worldwide -bringing Scandinavian craftsmanship and enduring design to our customers around the globe.