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“Snowmobile excursions and having dinner in a snow pit were a natural part of my upbringing in Västerbotten. My interest in the outdoors waned during my teenage years, but it was rekindled when I did my military education. The survival test where I was alone in the woods for 48 hours is the toughest thing I have ever done. But I also experienced a new kind of calm – one that has accompanied me on my adventures ever since.”

“Many of my adventures are about leaving the comfort zone. My next goal is to learn more about summit hikes in winter conditions, such as how to safely cross glaciers and avalanche areas. But in my everyday life, it’s the exact opposite. Then I just want it to be easy and fun to be outdoors, like cooking dinner over an open fire or finding new mushroom spots with a friend.On social media, you often get the feeling that outdoor life needs to be epic and perfect. But I would like to highlight the simple, like making coffee over a campfire and listening to the sounds of the forest.”



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About Holebrook Sweden

Holebrook is a Swedish brand with a focus on knitted clothing. We were born on the Swedish west coast and our first collection was knitted sweaters with a windproof elastic lining. Today, more than twenty years later, they are still part of our collection. Sustainability is part of our DNA, it’s reflected in our business model and in our brand strategy. Our down-to-earth approach to sustainability is based on wool, cotton, mohair and alpaca. Natural materials that do not need to be washed as often, which prolongs the life of the garments and reduces their impact on the environment. Our clothes are timeless and made for the seasons, not the trends. All our clothes are made in Europe by suppliers who share our strive and commitment to quality and sustainability.