Editorial

Pelle Holmström,
actor, director and screenwriter

A story about the craft, the desire to move people, and a free mind.

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Interview with Lisa Larsson, artist

About a life that, without trying, embodies Holebrook’s brand essence MIND IN OPEN AIR.

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Mind in open air

Life is richer in open air — even if only in our minds. Read more about our brand essence.

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The birth of a garment

A journey of craftsmanship, curiosity and care.

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Meet Bella Porcile

Bella Porcile, author and cocktail creator, invites us into her creative world.

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Customer Support


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Life is richer in the open air. That’s where we find freedom, connection, and clarity. We create knitwear shaped by the Swedish weather and seasons – consciously crafted to stand the test of time. Knitting is more than tradition to us – it’s our craft, perfected through generations. We knit for comfort and joy, for protection and warmth. We knit for the everchanging Swedish weather. We don’t chase trends. Instead, we believe in a future built on slow, thoughtful fashion. Our goal is to create garments that are cherished and worn often – until they’re nearly fall apart. And then, just a little longer. Our garments are produced in Europe. They are made for the seasons, not for the trends.