Cookies

1. Introduction

We, SEA Trikå AB/Holebrook, reg. no. 556383-6146 ("Holebrook", "we", or "us"), use cookies and similar technologies on our website holebrook.com (the "Website"). This policy explains what cookies are, how we use them, and the choices you can make regarding their use.


To optimize our marketing and provide you with the best experience, we also use pixel tags and Google Consent Mode. This allows us to fully respect your privacy choices while still obtaining essential statistics to improve our services.




2. What are cookies and similar technologies?

A cookie is a small text file stored on your device (computer, mobile, or tablet) when you visit the Website. It helps us remember information about you, such as language preferences or items in your shopping cart.

In addition to traditional cookies, we use:

  • Pixel Tags: Technology used to collect information about how you interact with the Website.
  • Consent Mode (Advanced): A technology from Google that allows the Website to communicate with analytical services even if you decline cookies. In these cases, only anonymized signals ("pings") are sent without setting any cookies. This enables us to use modeled data to understand traffic volumes without tracking you as an individual.



3. Cookie categories and consent

We categorize cookies and data resources into four groups. You can change your settings at any time via our cookie banner.


A. Strictly Necessary Cookies

These are essential for the Website to function, such as managing the shopping cart or site security. These cannot be switched off.


B. Preference Cookies

These allow the Website to remember your choices (e.g., language or region) to provide a more personalized experience.


C. Analytical Cookies & Consent Mode

We use Google Analytics 4 to understand how visitors use the Website.

  • If you consent: We place cookies that collect detailed statistics.
  • If you decline: We utilize Google Consent Mode (Advanced Mode). No cookies are stored on your device, but anonymous signals are sent to Google. Google then uses AI modeling to estimate visitor numbers and conversions, helping us improve the Website while respecting your privacy.

D. Marketing Cookies (Google Ads etc.)

These are used to display advertisements that are relevant to you on other websites. By activating Consent Mode v2, we send specific signals to Google regarding your choices:

  • ad_user_data: Whether you allow your data to be used for advertising purposes.
  • ad_personalization: Whether you allow personalized advertising (remarketing). These are only activated if you have given your explicit consent in our banner.


See your consent here.




4. How to manage cookies

You can control and delete cookies directly in your browser. Please note that blocking all cookies may prevent parts of holebrook.com from functioning correctly. You can also re-open our consent manager (the cookie banner) on the Website at any time to adjust your choices for analysis and marketing.


Should the information gathered from our use of cookies contain personal data, we will only process such data in compliance with our Privacy Policy, which you can find here.




5. Contact us

If you want to know more about cookies or have any questions, please email us at onlinestore@holebrook.com and they will give you further information.




Last modification date: January 27, 2026

Customer Support


Follow us

Life is richer in the open air. That’s where we find freedom, connection, and clarity. We create knitwear shaped by the Swedish weather and seasons – consciously crafted to stand the test of time. Knitting is more than tradition to us – it’s our craft, perfected through generations. We knit for comfort and joy, for protection and warmth. We knit for the everchanging Swedish weather. We don’t chase trends. Instead, we believe in a future built on slow, thoughtful fashion. Our goal is to create garments that are cherished and worn often – until they’re nearly fall apart. And then, just a little longer. Our garments are produced in Europe. They are made for the seasons, not for the trends.