THIS IS HOLEBROOK

Like many Swedish clothing companies, Holebrook’s beginnings were small-scale and humble. What’s notable, however, is the absence of any trial and error period in the brand’s earliest stages. Right from the start, Holebrook seemed to find its position on the market and the clothes were immediately taken to heart by their users. Carefully knitted sweaters with windproof lining turned out to be a very welcome innovation for anyone who regularly experienced the North Sea on a sailing boat or went hiking along the Bohuslän coast. This perfect match was gratifying, of course, but at the same time counted on. The simple reason was that the idea itself had been born right there.

OUR SOURCES OF INSPIRATION REMIANS THE SAME

Let’s follow the trail, up the west coast and onto the granite rocks that define the Bohuslän landscape. On a clear and calm day, their smooth grandeur can almost make you believe that the sea has only the 
gentlest of intentions. Such illusions are easily dismissed by the locals, of course, or by anyone who’s stayed here long enough to experience the Swedish coastal weather at its’ full force. The winds, the rain and the sun, the seasons and their changes. To us they respresent freedom, love and respect. For more than twenty years, they have remained our sources of inspiration — all the way through our brand‘s natural evolution from sea to land. They are there with us when we knit for warmth and comfort, when we sew for a perfect fit and unhindered movement. They are there because they shape the very nature of our brand.

MADE FOR THE SEASONS, NOT FOR THE TRENDS

In recent years, the term Slow Fashion has gained a strong foothold among many consumers. At its core it’s a welcome and sensible attitude towards the consumption of clothes, as part of a more ethical and sustainable way of living. We feel a deep connection to those thoughts, as we have shared them from the very beginning. Our clothes are made to last, through their manufacturing, their quality and their design. And we are proud to see how our efforts have worked out so far. Browse through a few past Holebrook catalogues, and you’ll notice how many mainstays there are in our collections. The wind, the mist, the rain, the dawns and the sunsets will not go out style. Instead they move in circles, converge in eternal cycles. We create our clothes to go along with that. To let you follow your intuition in any weather and find the beauty in every season.