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A SEASIDE STORY

Let yourself be inspired


The wind, the mist, the rain, the dawns and the sunsets. The seasons and their changes. To us they represent freedom, love and respect. They are a constant source of inspiration when we create our collections and they shape the very nature of our brand. They help us follow our intuition and form our free spirit and open mind. We always long for that escape, to reconnect with nature, if only for a short while.

KNITWEAR FOR SUN AND SUMMER BREEZE


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A SEASIDE STORY

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Life is richer in the open air. That’s where we find freedom, connection, and clarity. We create knitwear shaped by the Swedish weather and seasons – consciously crafted to stand the test of time. Knitting is more than tradition to us – it’s our craft, perfected through generations. We knit for comfort and joy, for protection and warmth. We knit for the everchanging Swedish weather. We don’t chase trends. Instead, we believe in a future built on slow, thoughtful fashion. Our goal is to create garments that are cherished and worn often – until they’re nearly fall apart. And then, just a little longer. Our garments are produced in Europe. They are made for the seasons, not for the trends.