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New Arrivals

Fall/Winter 25 marks a new chapter. A collection built around confident, timeless knitwear. We’ve chosen materials that endure – in quality, in design and in spirit. To us, sustainability starts with pieces you wear often, and keep even longer.

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Life is richer in the open air. That’s where we find freedom, connection, and clarity. We create knitwear shaped by the Swedish weather and seasons – consciously crafted to stand the test of time. Knitting is more than tradition to us – it’s our craft, perfected through generations. We knit for comfort and joy, for protection and warmth. We knit for the everchanging Swedish weather. We don’t chase trends. Instead, we believe in a future built on slow, thoughtful fashion. Our goal is to create garments that are cherished and worn often – until they’re nearly fall apart. And then, just a little longer. Our garments are produced in Europe. They are made for the seasons, not for the trends.